NFL Commissioner Roger Goodell seems to be conflicted about how to handle the issue of players kneeling during the national anthem. A PR Daily writer summarizes the results of a recent news conference.
His aim was to stem backlash over players kneeling during the national anthem. However, Goodell’s response didn’t do much to alleviate the NFL’s troubles.
This video caption reads, "Roger Goodell: 'We believe everyone should stand for the National Anthem' | NFL." But other messages aren't quite as clear. In a memo to owners, Goodell wrote, "we also care deeply about our players and respect their opinions and concerns about critical social issues. The controversy over the Anthem is a barrier to having honest conversations and making real progress on the underlying issues."
- Assess Goodell's news conference. Consider his audience and communication objectives.
- Contrast the NFL's with the NBA's. What differences and similarities do you notice? Which league is handling the controversy better?