In 20 of its major markets, accounting for 85% of its total sales, McDonald's will revamp the menu. Costing $35 million through 2020, the move may pave the way for other fast-food chains. This is Bill Clinton's hope, as he said in a press release about the initiative, which is part of the Clinton Global Initiative in New York:
"If we want to curb the catastrophic economic and health implications of obesity across the world, we need more companies to follow McDonald’s lead and step up to the plate and make meaningful changes."
CEO Don Thompson explained the opportunity:
"This is a particular opportunity to partner with the Clinton Foundation and the alliance to leverage our scale and size and marketing prowess to be able to influence more purchases of fruits and vegetables."
- Read McDonald's progress report. Who are the primary and secondary audiences? What are the company's objectives? How is it organized? How does the company use graphics to highlight main points?
- Analyze how data is presented in the report. How does the company use quantitative information to prove its points? In what ways is the presentation successful, and where does it fall short?