In addition to annual reports, many companies publish fact sheets—shorter, friendlier versions for financial and other company information. In Verizon's recent Fact Sheet, the company puts its message clearly up front: A clear purpose. A new identity. Verizon mentions the recent AOL acquisition, but it's too soon to include the bid for Yahoo.
The company is clearly proud of its girth: big numbers are listed throughout the two pages. However, we have little context for the data. For example, $308 million was spent on training and development. Who benefited, and how was that money shared throughout the organization? Did senior managers attend executive MBA programs? Or was it spent on basic skills required for the company instead of developing more transferable skills? How does that compare to training investment at similar firms, etc.?
- Looking at the Fact Sheet, what other questions do you have about the data?
- Graphically, the two pages are very simple. Why do you think Verizon made this choice? What are the alternatives? Research other companies to explore other designs.