It took me too long to get the intended joke: the emojis are dirty?
As you might guess, most people took the tweet to mean that darker skin should be whitened. Clorox's explanation doesn't help much:
Music? Bathtub? Wine? Sorry, still confusing.
Response tweets are much funnier:
- I can DM my resume if yall need a new social media manager @Clorox
- .@Clorox social media meeting: "Hey, they added emojis with darker skin color!" "OK, COOL. Tweet a bleaching joke. Make it funny."
- Should the Twitter manager have known better? Is the insult obvious or not?
- One person tweeted, "If you're offended by Clorox's tweet, just get off of social media and look for actual racism elsewhere. #IHatePeopleSometimes." What's your view?