I'd like to see a layoff announcement without "realignment," "leverage," and "content creation." Time Inc. couldn't manage it in the recent statement about laying off about 110 of its 7,200-person team:
"Over the last couple of weeks, we have been realigning our organizational structure to better leverage our content creation, sales and marketing and brand development operations. Our primary objective has been to better position ourselves to operate with greater agility and optimize the growth areas of our operation. As a result, there will be some job eliminations. That is always painful but an unfortunate reality in today's business climate."
According to AdAge, employees aren't surprised, based on recent memos announcing new management and a new editorial structure. CEO Joe Ripp also admitted, "We're always looking at costs."
Part of the restructuring includes new ad teams for technology and telecommunications, pharmaceuticals, and automotive.
- What's the harm in using jargon in a layoff announcement? What are some alternatives?
- Time representatives won't say when the layoffs will take place. How does this strategy affect employees? What are the factors involved in the timing decision?