Where companies failed during Hurricane Katrina, at least one business got "goodwill" right during the Boston Marathon explosions. El Pelon Taqueria offered runners and others affected a place to relax, eat, and charge a phone—whether or not they can pay.
The message was retweeted 1244 times.
The owner's Twitter feed compliments the restaurant staff, working hard to serve people in need—and perhaps others who just want a good meal and to support a business that offers genuine help.
- Compare El Pelon's approach to that of American Apparel's during Hurricane Sandy. If you were a consultant for companies, what guidelines would you suggest they follow during similar tragedies?
- Overall, how do you think El Pelon's sales will be affected this week? Make a prediction, and let's see whether we fnd articles written about the business in the next few days.