Two groups are backtracking this week for offensive symbols and language. Are people too sensitive, or should marketers be more careful?
The Trump campaign for president created the first failing: a logo that looked pornographic to some people. A Slate article is titled, "A Hard Look at the Trump-Pence Campaign’s Penetrating New Logo." Twitter jokes abound:
- @ellievhall: "When two people love each other very much and want to start a campaign together..."
- @willrahn: "How are we supposed to explain the new Trump logo to our children??"
In other news, Forever 21 has pulled t-shirts for boys with sayings such as, "Sorry, I only date models," "Chicks are all over me," and "Ladies Man." Critics say the t-shirts sexualize children.
Forever 21 communicated the decision in a statement: "Forever 21 takes feedback and product concerns very seriously. With regards to the T-shirts in question, after receiving feedback we have taken immediate action to have them removed from our website. We sincerely apologize to anyone who was offended by the products."
- What's your opinion to the initial question: Are people too sensitive, or should marketers be more careful?
- Did the Trump campaign and Forever 21 do the right thing in pulling the logo and t-shirts?
- Should the Trump campaign communicate anything else at this point? Did the Forever 21 statement say enough?