Motorola's website couldn't handle the traffic on Cyber Monday, and the company apologized.
A deal offering $150 off the price of a Moto X smartphone was so popular that people couldn't complete the transaction. Motorola's CEO posted an apology on the company's blog:
I want to apologize to our customers and fans for the issues we experienced on our website with our Cyber Monday promotion. I want you to understand what happened, and what we are doing to rectify the situation.
Overall, feedback about Motorola's response was positive.
- Assess the CEO's apology in terms of content, word choice, tone, audience focus, and tone. What works well, and what could be improved?
- What lessons could other companies learn when experiencing technical problems?