After Papa John's CEO John Schnatter criticized NFL leadership for allowing players to kneel during the national anthem, the alt-right claimed Papa John's as their "official pizza." The announcement came on The Daily Stormer, a neo-Nazi website.
This was a little too close for Schnatter, and he denounced neo-Nazis in a series of tweets, the last one including a middle finger. In addition, company wrote in a statement, "We condemn racism in all forms and any and all hate groups that support it. We do not want these individuals or groups to buy our pizza."
Papa John's has softened its stance. The company also replied to a critical tweet after this series was tweeted:
- Read all of Papa John's tweets. How well is the company recovering from the situation?
- Clearly, they are alienating neo-Nazis—and that seems to be the point. What are the benefits and downsides of their approach? On balance, why do you think the company made this decision?